There are numerous places you can spend your advertising dollars. All advertising works if you use your medium of choice correctly.Radio advertising offers some unique strengths if used correctly.

Everyone seems to agree that word-of-mouth is the best form of advertising. That’s true if the words being uttered are positive. The results are not as desirable if your word-of-mouth has a negative spin. Radio is controlled word-of-mouth. As the advertiser you control the message, the frequency, the impact and you can even determine the voice.

The Fredericksburg region is a particularly strong radio market. The area owns bragging rights to having one of the longest commutes in the entire United States. The Fredericksburg Market as defined by the Arbitron Research Company is tied for first place in the country for time spent listening to the radio in the car. Additionally, 95% of all adults in the area listen to the radio sometime each week.

Radio advertising has proven its effectiveness in these independent studies commissioned by the Radio Advertising Effectiveness Lab.

- Wirthlin Study: Radio is the most personal medium, talking directly to the consumer. But, more important, the consumer feels they are being personally addressed.

- Synergy Study: Radio combined with television increased unaided brand recall by 34% over using TV by itself. Radio combined with newspaper increased unaided brand recall by 180% over using newspaper alone.

- Millward Brown Study: In a review of real world advertising campaigns radio significantly out performed television with a 49% higher return on investment.

- Gallup & Robinson Study: In a study of sixteen advertising campaigns radio ads showed a measured emotional response that was equal to or in some cases significantly greater than their television counterpart. 

- American Media Services: 63% of American adults tune into radio every day. 95% listen to radio sometime every week.