If you want to know what I know here’s a short reading list. Actually, I’ve lost track of all the books I’ve read on marketing and advertising. This list contains the books I’ve read this past year plus a few that have made enough of an impression to be remembered.

The 33 Ruthless Rules of Local Advertising by Michael Corbett

Secret Formulas of the Wizard of Ads by Roy H. Williams

The Wizard of Ads by Roy H. Williams

Influence: The Psychology of Persuasion by Robert B. Cialdini

Positioning: The Battle for Your Mind by Al Ries & Jack Trout

Secrets From the Lost Art of Common Sense Marketing by H. Brad Antin

Web Copy That Sells by Maria Veloso

Ogilvy on Advertising by David Ogilvy

Successful Local Broadcast Sales by Paul Weyland

Hey Whipple, Squeeze This by Luke Sullivan